We’re not shocked to get reporting that coconut oil-once known as the healthier-for-you Paleo alternative-is now will no longer en vogue with home cooks. We’ve previously covered how coconut oil’s high levels of unhealthy fat can negatively affect your cholesterol level, and in what way the American Heart Association recommends opting instead for other heart-healthy oils.
Despite widespread claims that coconut oil can boost immunity and help dieters shed weight, industry sales fell flat in 2017, depending on data from survey firm SPINS, reports Food Navigator.
Coconut oil exploded in popularity from a string of studies suggested medium-chain fat in the oil were worth after switching. By the end of 2013, Google’s data reflected the trend was official-search consideration in coconut oil above doubled, and food manufacturers rushed to produce coconut oil-infused products, according to the Washington Post. At its peak in 2015, coconut oil was generating over $229 million in sales.
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When the American Heart Association published new reports that coconut oil had an excessive amount unhealthy fat, sales started to reduce speed. After 2017, retailers sold $52 million less from the coconut oil category-a whopping 24.Three percent drop from 2016, the Post reports.
The trend cycle of healthy, wholesome foods always is beginning to change, its keep are some newcomers we’re purchasing for. But coconut oil is a health trend we’re wanting to wave goodbye to.